Recreation & Outdoors
At the Center of it All
The Rowen Region is a haven for outdoor enthusiasts and seekers of community, blending natural beauty with dynamic recreation. At its heart, Rowen Village will offer a walkable, modern atmosphere with gathering spaces for arts, learning and entertainment. Future amenities like cafes, parks, trails and public spaces will enhance its charm.
Beyond Rowen, Gwinnett County boasts 133 miles of scenic hiking and biking trails, while the broader region pulses with soulful live music, spirited nightlife and family-friendly sports events. This is where REM and the B-52s were born, where you can stroll through the Elachee Nature Science Center in Gainesville and the Atlanta Botanical Garden in Atlanta, and where national champion Bulldogs bark and Yellowjackets proudly drive their Rambling Wreck to wins over some of the nation’s best. For golfers, opportunities abound at top notch public tracks and exclusive private facilities. From music festivals in Atlanta to family fun in Gainesville to intimate shows in Athens, the Rowen Region offers something for everyone.
Community & Culture
Discover the Rowen Region’s visual art scene, inspiring historical sites and thrilling live music events.
Outdoor Recreation
Nightlife
Family-Friendly Fun
The Latest News from Rowen
Newsletters
Rowen Stakeholder Newsletter: March 25, 2026
Rowen’s First Tenant is a Win for Georgia’s Future UCB, a global biopharmaceutical company focused on treatments for severe neurological and autoimmune conditions, has selected Rowen as the site of its new U.S. biologics manufacturing campus — bringing $2 billion in direct investment, more than 330 permanent jobs and approximately $5 billion in total economic impact. For everyone who has […]
Newsletters
Rowen Site Selection Newsletter: March 25, 2026
UCB Selects Rowen for $2B Biopharma Manufacturing Campus First tenant milestone validates Rowen’s innovation community model and signals the establishment of a new life sciences hub in Georgia Global biopharmaceutical company UCB has selected Rowen as the site of its new U.S. biologics manufacturing campus: a $2 billion direct investment expected to create more than 330 permanent jobs and generate approximately $5 […]
Announcements
UCB Selects Rowen for $2B Biopharmaceutical Manufacturing Campus
First tenant milestone validates Rowen’s innovation community model and signals the start of a new life sciences hub in Gwinnett County.