The Rowen Region
The Rowen Region
Rowen’s Broader Appeal
The Rowen Region is one of America’s most vibrant and multicultural communities, with a fast-growing, educated workforce that features a mix of big cities, small towns, and creative destinations. Centered in Gwinnett County, Georgia and strategically positioned along Highway 316 (also known as University Parkway), Rowen’s central location within 35 miles of Atlanta, Athens, and Gainesville ensures easy access to workforce, recreation and lifestyle amenities.
Within the surrounding 11 counties of the Rowen region are more than 50 colleges and universities, providing a pipeline to a highly educated and skilled talent pool. In 2024, Gwinnett County’s population surpassed 1 million — only the second county in Georgia to achieve this milestone.
Uniquely Attractive Gwinnett
Gwinnett County recreation is abundant, from vibrant art & culture festivals to dozens of breweries and themed dining experiences.
The Latest News from Rowen
Media Coverage
Gwinnett’s bet to build Georgia version of Research Triangle Park starts to pay off
Originally published in The AJC. Belgian biopharmaceutical facility to anchor massive life sciences campus, which still has 1,900 acres to develop. Sometimes envy is the driving force behind economic development. Many states covet the ecosystem created by North Carolina’s Research Triangle Park, a massive biotech and life sciences hub positioned between the Tar Heel State’s […]
Media Coverage
Atlanta’s Suburban Life Sciences Push Gains Traction as UCB Commits $2B to Rowen
Originally published in Globest.com. Rowen, an ambitious project to create a 2,000-acre life sciences park that combines sustainability, environmental protection and advanced manufacturing in a suburban Atlanta county, has scored its first major win. UCB, a global biopharmaceutical company based in Brussels, has announced a $2 billion investment in 79 acres in the Gwinnett County […]
Media Coverage
UCB scoops up 79 acres in Gwinnett County for $2 billion manufacturing plant
Originally published in the Atlanta Business Chronicle. Story Highlights UCB Inc. paid $14.3 million for 79 acres along what used to be known as Old Freeman Mill Road. The Belgium-based pharmaceutical giant plans to develop a $2 billion plant on the Gwinnett County site. It will be part of the planned Rowen life sciences research […]