Mission & Vision

Unlimited Potential

Rowen’s mission is to be a catalyst for education, research, innovation and transformation through the creation of a global destination that recognizes stewardship of the land as the cornerstone of an inspired community.

Planned with the support, input and belief of bold leaders from Gwinnett County, the state of Georgia and some of Georgia’s most exceptional higher education institutions, Rowen will become an accessible, networked community of researchers, businesses and educators — raising economic vitality, creating jobs and advancing transformative discoveries in innovative industries.

Bold Imagination and Responsible Accountability

Rowen will be known as a place:

• …of natural beauty where physical design, planning and programming inspire the highest level of interaction, dialogue and collaboration among diverse peoples.
• … where an entrepreneurial spirit, humanity and long-term vision drive our planning and execution.
• …of stewardship where the land, its collective history and all other assets are managed consistently and respectfully to build a more informed future.
• …which supports, fosters and leverages the resources and talents of our universities, colleges and companies, advancing discovery and insight into action, policy and products that enrich lives.
• …that fully recognizes and integrates components promoting inspired and productive lives that ignite transformation in people, not only locally, but in the State of Georgia and beyond.
• …which includes research facilities, corporations and residential living along with a “Town Center” that promotes education, healthy lifestyles and gracious living.