Rowen project signs ‘living lab’ agreements with Georgia colleges

April 05, 2024 | By: Zachary Hansen

Published in the Atlanta Journal-Constitution.

First-of-its-kind partnership is latest step in development of 2,000-acre Gwinnett County campus

One of Georgia’s largest economic development projects is partnering with several state universities and technical colleges to find answers to some of today’s largest workforce questions.

Rowen, a 2,000-acre life sciences campus in Gwinnett County near Dacula, recently signed “living laboratory” agreements with the University System of Georgia and the Technical College System of Georgia. The partnerships will result in multiple projects and programs focused on emerging technologies and industries that are poised to employ thousands of Georgians in the coming years.

The announcement was short on specifics, but Rowen Foundation President Mason Ailstock said the “living labs” will allow higher education institutions and students to visit and learn on the Rowen site while its infrastructure is being built-out. He said it will result in new training courses and technology amenities targeting a variety of growing industries.

“Our living lab platform is really designed to be industry agnostic,” he said. “We can engage in life science, we can engage in ag tech (agriculture technology) and we can engage in a whole variety of sectors.”

Modeled after North Carolina’s Research Triangle, Rowen aims to provide a development that connects employers with students from Georgia’s largest universities. The project site is equidistant from Atlanta, Athens and Gainesville along Ga. 316.

Rowen broke ground last year on its site, starting $32 million worth of road and infrastructure projects that are scheduled to be complete by the end of the year. The infrastructure will connect to several corporate pad sites that are currently being marketed to prospective companies across the life sciences and technology industries.

Ailstock said he’s currently in discussions with 10 companies potentially interested in joining Rowen, which will also include a central village with apartments, restaurants, parks and retail.

“We are open for business,” he said. “We’ll have the roads in place, and we’re excited to get our first few tenants in.”

Drone photos and video of the Rowen project in Gwinnett County. Photo was shot looking South with 463 Old Freeman Mill Road in the center (with lake) and 503 Old Freeman Mill Road behind it and to the left. Ben Gray for the Atlanta Journal-Constitution
Credit: Ben Gray
Drone photos and video of the Rowen project in Gwinnett County. Photo was shot looking South with 463 Old Freeman Mill Road in the center (with lake) and 503 Old Freeman Mill Road behind it and to the left. Ben Gray for the Atlanta Journal-Constitution

Ailstock described the living labs as a framework connecting higher education institutions and Georgia companies looking to train their future workforces. Two programs are already underway, both of which focus on e-mobility and emerging technologies.

The first involves the University of Georgia, Georgia Gwinnett College and Gwinnett Technical College, which aims to create academic programs for the electric mobility and energy industries. Georgia has emerged as a leader in the electric vehicle and battery manufacturing ecosystem, landing multi-billion dollar production plants and supplier networks.

The second involves UGA’s Georgia Network for Electric Mobility, which will focus on technology innovation and experimentation. Some potential topics include autonomous vehicles, in-road charging and smart city technologies.

‘We are pleased to support Rowen, our students, the state of Georgia and our partners in higher education by serving as the contracting institution for these projects,” said S. Jack Hu, senior vice president for academic affairs and provost at UGA and a Rowen board member.

The living labs initiative was made possible by an Innovation Engine Grant from the National Science Foundation. Ailstock said other programs are expected to follow.

“We’re talking to several other institutions about getting additional living labs projects started,” he said.

 

Media Coverage

Would You Live in a Sustainable Community? Real-Estate Developers Are Betting On It

Originally appeared in The Wall Street Journal. Some residents and businesses are putting down roots in communities tailored to meet a high environmental bar   There’s a neighborhood nestled in Ann Arbor, Mich., where the houses are all-electric and nothing relies on fossil fuels. The community is part of a broader push to build more […]

Board Meetings

Public Notice: Rowen Foundation November 2025 Board Meeting

Digital Meeting Details: Date: Thursday, November 20, 2025 Time: 1:00 – 2:00pm EST Click here to register!  After registering, you will receive a confirmation email containing information about joining the Zoom meeting.

Newsletters

Rowen Newsletter: October 30, 2025

On Oct. 13, Rowen’s mission came to life at the 2025 Convergence Summit. More than 200 scientists, artists, educators, and business leaders came together to celebrate the convergence of art and science—exploring ideas that spanned neuro-arts, technology, conservation and the evolving relationship between humanity and the digital world.